One District One Product (ODOP) Scheme

Recently, the Union Minister for Ministry of Food Processing Industries (MoFPI) launched six, One District One Product (ODOP) brands under the PMFME Scheme.

Context

Recently, the Union Minister for Ministry of Food Processing Industries (MoFPI) launched six, One District One Product (ODOP) brands under the PMFME Scheme.

Key-Points 

• One District One Product (ODOP) is an initiative that is seen as a transformational step forward towards realizing the goal of AtmaNirbhar Bharat.
• One District One Product (ODOP) initiative is operationally merged with the ‘Districts as Export Hub’ initiative.
• One District One Product (ODOP) scheme aims to realize the true potential of a district, fuel economic growth and generate employment and rural entrepreneurship.
• The ODOP initiative is being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.
  • The Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product.
  • State Export Promotion Committee (SPEC) and District Export Promotion Committee (DEPC) have been constituted in states under the ODOP initiative.
  • DEPC is constituted in all districts of India, except districts of the state of West Bengal.
• All the products under ODOP scheme will be available at NAFED Bazaars, E-commerce platforms, and prominent retail stores across India.
• MoFPI has signed an agreement with NAFED for developing 10 brands of selected One District One Products under the branding and marketing component of the PMFME scheme.
  
  • Out of these, six brands namely Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes were launched.